Monday, August 24, 2020

How to Cite a Website

The most effective method to Cite a Website A decent author is nothing without acceptable research. Regardless of whether you are expounding on scholarly reactions of F. Scott Fitzgeralds The Great Gatsby or you are inquiring about the impacts of environmental change on the cold, it is basic that you are taking a gander at the correct sources to give you exact data. Its lone characteristic that an essayist would go to the Internet to discover these sources since its quick, simple, and you dont need to leave your front room or put on pants.However, journalists and scientists should know about the (many) locales out there that are not all around looked into, elegantly composed, or have been altered for substance or lucidity. Along these lines, scholars need to have a great deal of advanced education implying that they should focus and be careful while exploring on the web. When they have seen their sources and decided them as exact and adequate to place in their exploration, they should likewise realize how to refer to a site ap propriately. In this new time of research that incorporates sites and customary media like books, diaries, and papers, its critical to ensure that you have everything appropriately arranged per your style direct that youre utilizing. Here are a few hints and deceives to exploring and refering to sites for your research.Make sure the site is citableThere has been a great deal of news recently about phony news and phony data. In this computerized age, its simple to make a site, include some substance, some photographs, and a few watchwords that will give your site website improvement (implying that it will go to the highest point of the Google search). You as the author need to decide whether the site youre perusing isn't just verifiably precise yet in addition whether its composed by a tenable individual who is a topic master. In this way, how would you approach doing that?There are a few different ways to decide if the site being referred to is deserving of going into your paper as research. Here are a couple of inquiries to pose to yourself when youre deciding whether its a decent source.Does the site being referred to have:An creator? There are a few articles with obscure writers that can be valid and source-commendable, however frequently if an author doesnt need to remain by their words and leave their work unsigned then you should proceed with caution. Having a creator on the site implies that the creator is happy to put their name close to their work regardless of how its perceived.A tenable addition? A site addition is the thing that goes toward the finish of the url. Dependable additions incorporate .gov for government sites, .com for corporate sites, .edu for instructive sites, and .organization for charitable association sites. In the event that the site being referred to doesnt have one of those additions, at that point its most probable that it wasnt composed by a believable source or foundation. Additionally be careful with online journals, which do have .com addresses yet theyre went before by the blog has name (like Wordpress or Tumblr). In spite of the fact that these locales can have precise data, its imaginable that it wasnt altered or confirmed and is basically the creators opinion.A date? On the off chance that youre taking a gander at an article and it doesnt have a date, be careful about this source. A date will assist you with giving you understanding into what time the writer or association was composing the site and how pertinent the data may be. Obviously, numerous charities or enterprises dont fundamentally date their individual pages that have information on them, however they ought to have a copyright date on their about me page or at the base of the home page.Good plan? In spite of the fact that few out of every odd single site will have grant winning structure, its surely something to focus on. Does the website appear as though it was expertly done or does it seem as though somebody utilized a blog stages a cquire configuration highlights? Is the textual style type something unconventional looking like Comic Sans or is it something progressively conventional like Times New Roman? These may be little subtleties yet they go into the general believability of the site. While youre taking a gander at it on the off chance that something seems†¦ off, at that point it may be.A totally unfathomable feature? In the event that the title to the site has something stunning or something unrealistic, at that point it could conceivably be. Truly investigate your sources hard and decide whether this is data that you can check somewhere else. In the event that youre simply discovering this data in a single source and the site being referred to comes up short on any of different attributes that weve noted above, it may not be tenable. Attempt to be as observing as conceivable when you are gathering data since you dont need to lead anybody adrift with the facts.How to really refer to a site in your p aperAs we as a whole know, distinctive style guides have various guidelines with regards to designing both inside a paper and in progress refered to or references. Contingent upon what style direct youre utilizing will rely upon the look and feel of the site reference. Presently well go over and give models on the most proficient method to refer to a site both in content and in the references area of the most famous style guides.MLAMLA gives a great deal of good subtleties on the best way to reference a site in both the reference segment and an in-content citation.For the reference segment you should assemble the entirety of the accompanying about your source:The writers first and last nameThe title of the article or pageThe title of the websiteThe name of the publisherThe date the webpage was publishedThe URLHeres what that may look like:Heres an example MLA citation.As you can find in this model, we didnt have a distributer in light of the fact that the ACLU goes about as its own distributer. Theres no compelling reason to show it twice, at the end of the day. By and large in the event that you are referencing that has no writer in light of the fact that the partnership is the writer, just begin with the title of the article in citations. Likewise note that it isn't important to utilize http in the URL in the citation.When it comes to in-content references, everything relies upon what data you have about the site youre refering to. On the off chance that you were utilizing the model above in an incidental reference, at that point you would simply compose it like some other source with two authors.Heres an example MLA in-content citation.Notice that theres no compelling reason to have a page number as you ordinarily would with a book or a diary reference (as a result obviously there are no page numbers on the web). In the event that you were refering to something that had a corporate or obscure creator, at that point simply put the association name in enclosu re. For instance, in the event that you were citing something by the site Healthline.com, theres no compelling reason to put the whole URL of the page. Simply put Healthline.com in parenthesis.APAThe American Psychological Association likewise gives us some great insight concerning what a site reference ought to resemble both in content and on the references page.APA really plots a ton of unmistakable instances of how your reference should look like contingent upon what sort of medium it is. It gives data about online book audits, Kindle books, informational collections, online reference books, YouTube recordings, digital broadcasts, and the sky is the limit from there. For progressively explicit directions on your source, look at the APA Manual.Using a similar source as we did in our MLA model, heres what it would look like:Heres an example APA citation.Its essential to take note of that in the event that your site has no known creator, at that point utilize the association name fi rst in the reference. In the event that your site or page has no known date, at that point put (n.d.) instead of the date in the citation.Remember that when youre managing a site, simply snatch as much data about the source as possible. Dont be sluggish! Ensure that its that you truly can't discover the creators name and not on the grounds that you didnt look or put forth the attempt to glance in the privilege places.When it comes to in-content references for sites in APA, adhere to the shows of their creator date system.Heres an example APA in-content citation.The in-content references have comparable principles as the reference segment. In the event that your site has no known creator, put the associations name in the bracket. On the off chance that the site has no realized distributed date put n.d. for no date.Chicago Manual of StyleThe Chicago Manual of Style subtleties how it needs us to manage sites as sources in both the list of sources and the in-content citations.Lets utili ze a similar model as we accomplished for MLA and APA to represent how to utilize them in Chicago Manual of Style.Heres an example Chicago Manual of Style citation.Note that in the event that you dont have a creators last name, at that point simply start with the title in quotes. On the off chance that there is no known date, at that point utilize the date that you got to the website.For the in-content references, Chicago Manual of Style utilizes commentaries, which are put at the base of the page. The commentaries are gotten out with superscript numbers after the incidental reference and are arranged at the base of the page.Heres what that may resemble as per our model weve been using.Heres an example Chicago Manual of Style in-content citation.Note that the commentary is flipped from the organization of the list of sources in that the creators first names are first (versus last names first). Once more, in the event that you dont have the creators name, start with the title in quot es. In the event that you dont have the date, put the entrance date in its place.The Chicago Manual of Style outlines some particular online sources, for example, how to deal with the reference style of web journals, messages, and digital recordings. For more data on that make certain to look at the sixteenth release of The Chicago Manual of Style.Use an assortment of sourcesIn this article weve inspected how to decide whether a site is dependable, and how to deal with the reference once you make sense of that it is. In this new electronic period of research its imperative to realize how to utilize sites in our writing in the most ideal way. Fortunately, figuring out how to refer to sites and other electronic assets are the most hard to learn. When you ace how to do these, its simpler to compose different references like books or journals.Its likewise imperative to note here that its great to expand your exploration. Dont essentially simply depend on Internet sources on the grounds that theyre the most effortless to discover. You never k

Saturday, August 22, 2020

The Decoration of Houses Essay -- Literary Analysis, Edith Wharton

In Edith Wharton’s first significant work, The Decoration of Houses, she expresses that â€Å"the impression delivered by a scene, a road or a house ought to consistently, to the author, be an occasion in the historical backdrop of the soul† (qtd. in Falk 23). Later in her Pulitzer-winning novel The Age of Innocence, Wharton utilizes her insight and love of design to build up her characters, as she had recently esteemed significant. In this way, she takes style of houses, their structure, and their European or American ID into thought and portrays attributes of the New York society and the significant characters. Positions in the social request are indicated dependent on where in the New York locale a character lives, characters of blue-bloods that are cold are appeared through plain dividers and decorations, and a few characters are isolated from society since they follow various strains of engineering and inside plan. Toward the start of the novel, Beaufort’s house rapidly stands apart as a character who earned his place in the public eye through the design of his home. It is the main portrayed and â€Å"one of the couple of in New York that possess[es] an assembly hall . . . this undoubted prevalence [is] felt over make up for whatever [is] deplorable in the Beaufort past† (13). This portrays the privileged society of New York. Plainly, engineering must be significant if a dance hall ensures somebody a high position, and it can even conceal the way that Beaufort was not naturally introduced to the social request and has a fancy woman. Ada Van Gastel, a Wharton pundit who composed â€Å"The Location and Decoration of Houses in The Age of Innocence,† brings up another way that Beaufort’s property speaks to him: â€Å"Having as of late entered society, he despite everything dwells on the ... ...part, yet now, he is related to New York. He attempts to split away later, yet like the plot of the novel, he can't leave America or the design ascribed to it. Wharton shrewdly utilizes her affection for engineering in The Age of Innocence. She gives a few characters as first class however plain New Yorkers, much the same as their home. Beaufort utilizes his to break into society, yet he never entirely fits. No different, Archer can't be portrayed as straightforwardly. He needs to be European, as Ellen Olenska and Catherine Mingott, however it doesn't work. Engineering appears to confusedly depict him in this, which depicts his own disarray with it. It might likewise show Edith Wharton’s vulnerability on whether she enjoyed his character or not. At long last, when she reports that he will never fit in with the European characters, perhaps she is choosing her perspective on him.

Saturday, July 18, 2020

Can Artificial Intelligence Help With Depression

Can Artificial Intelligence Help With Depression Depression Treatment Print Can Artificial Intelligence Help With Depression? By Jodi Clarke, MA, LPC/MHSP twitter linkedin Jodi Clarke, LPC/MHSP is a licensed professional counselor and mental health service provider with over 20 years of experience in the field. Learn about our editorial policy Jodi Clarke, MA, LPC/MHSP Reviewed by Reviewed by Amy Morin, LCSW on January 24, 2020 facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our Wellness Board Amy Morin, LCSW on January 24, 2020 Depression Overview Types Symptoms Causes & Risk Factors Diagnosis Treatment Coping ADA & Your Rights Depression in Kids D3Damon / Getty Images In This Article Table of Contents Expand AI for Depression Treatment Benefits Limitations AI Bots & Apps View All With a preference for convenience and instant feedback, artificial intelligence (AI) is gaining ground with patients in mental and behavioral health care. According to the National Institute of Mental Health (NIMH), major depression is one of the most commonly diagnosed mental health conditions in the United States. Depression may be common, but many people are not able to access treatment. According to the Substance Abuse and Mental Health Service Administration (SAMHSA)s 2016 report on drug use and health, only 63% of adults identified as having had at least one major depressive episode reported receiving any kind of treatment. For teens with major depression, the numbers are even more concerning: According to SAMHSAs survey, only 40% of teens who had at least one major depressive episode received treatment. Statistics on people with depression who cannot get treatment has prompted the development of alternative pathways to mental health care, many of which leverage technological advancements. Here are a few ways AI could be used to help people manage depression, as well as what the technology cant do. What AI Can Offer to Mental Health Treatment In the model of emotionally focused therapy, a person who is emotionally safe is accessible, responsive, and engaging. These are the qualities researchers and programmers in the field of AI hope to bring to technology-based mental health care. Accessibility and Responsiveness AI apps can provide unprecedented accessibility by being available 24/7 at little to no cost. The programs collect data that allow them to create a level of therapeutic rapport with users and offer relevant responses. The level of engagement continues to develop as the program learns more about the user and collects additional data. Through this process, the app is able to better detect and work toward meeting a users individual behavioral and emotional health goals and needs. Privacy and Anonymity Many people value their privacy and enjoy the anonymity technology can provide. Considering the sensitive and personal nature of the content shared in counseling and therapy, programs using AI that can be used anonymously by users can be an appealing asset. Access and Stigma AI-based depression resources also hope to address other barriers to mental health treatment, such as a lack of providers in rural areas, the stigma associated with mental illness, and feelings of fear, guilt, or shame that may stop someone with depression from reaching out to others. How to Use Mental Health AI Effectively Benefits of AI There are several potential benefits to using AI to help manage depression, from improved access to coordinated care, but the technology also has some limitations. Convenience Traditional outpatient counseling involves scheduling an appointment once or twice per week to meet with a therapist for a 50-minute session. To make an appointment, you need to find a time in a therapists schedule that suits your schedule. To attend your scheduled sessions consistently, you may have to ask for time off at work or school or make other arrangements (such as for childcare). You also need to factor in the time it takes you to commute to and from an office, which will vary depending on how close counseling resources are to where you live. The ability to access mental health resources that are convenient and low cost are major benefits of apps and programs created with artificial intelligence. Most mental health apps and platforms available provide resources users can access anywhere from a smartphone, tablet, or laptop. Theyre also available at any time. You can use the apps day or night, on weekends, holidays, or any other time that works for your schedule. Compared to the cost of therapy fees, as well as accounting for missed work, commuting, and other needs, these apps are also low to no-cost alternatives. Connection In the field of mental health, a major predictor of positive counseling experience is the rapport developed between clients and counselors. The relationship built in therapy establishes trust and creates a safe space to express challenging emotions and discuss difficult experiences. Forging connection is a key part of the healing process. Those developing artificial intelligence-based apps consult a wealth of amount of data and research to create programs that help people to feel connected and understood. In addition to building an emotional connection, AI can connect people to the help they need in situations where they otherwise wouldnt have access. In rural and remote areas, mental health resources can be few and far between. Furthermore, the resources that are available may not have the capacity to meet the demands of the whole community. According to the Kaiser Family Foundation, an estimated 106 million people in the United States live in areas referred to as Health Care Professional Shortage Areas  (HPSAs). The ability to access and use mental health resources that are designed using artificial intelligence can be a lifeline of hope for people in areas where there is little to no affordable, accessible, and available help. Anonymity As much as humans are wired for connection and can recognize the benefits of personal counseling and therapy for treating depression, obstacles can prevent people from getting the help they need. The stigma attached to mental illness and its treatment has lessened to a degree but is still present in society. The influence of depression stigma can make it harder for people to feel empowered and safe in seeking treatment. The use of mobile apps and artificial intelligence platforms allows people to receive mental health services within the safety of their own personal living space, which eliminates the possibility of others knowing someone is receiving care, such as by crossing paths with an acquaintance when headed to a counselors office. Much of what would be discussed in counseling for depression involves emotional hurt, painful experiences and fear, and other tough topics that leave people feeling vulnerable. For some, discussing and sharing this information anonymously, and through a screen rather than face-to-face, can be less intimidating. The ability to maintain ones privacy when discussing mental health coupled with the flexibility to do so when its convenient and from ones own space makes these AI-designed apps for depression appealing and potentially useful. However, there are some limitations to the technology that should be kept in mind. Limitations of AI Many of the obstacles that can prevent people from seeking and receiving help for depression are removed, or at least minimized, by AI-driven apps and programs. But while research and development of technology-based mental health resources continue to improve, these apps are not intended to replace the clinical treatment of any mental health condition, including depression. Its also essential that clinicians are educated on how to use AI technology with their patients. A global survey of more than 700 psychiatrists found that while the majority believe AI will become a regular part of their clinical practice (particularly to perform documentation), many were not convinced of the technologys therapeutic benefitsâ€"especially compared to the potential risks. AI Bots and Apps for Depression Below are a few examples of popular AI-based technology thats available to help people manage depression. Although the apps cannot diagnose or treat a mental health condition, they may be complementary for people working with a doctor or mental health practitioner. WoeBot WoeBot launched in the summer of 2017 and is referred to as an automated conversational agent, also known as a chatbot. It is designed to offer convenient care to those struggling with depression by mimicking human conversation, offering self-help related guidance and companionship to its users. The program can share with you information and resources, such as videos and exercises, based on what it thinks you are needing at that time. WoeBot can be used anonymously on iOS and you can also chat with it through Facebook Messenger. The basis of WoeBot is designed with influence from cognitive-behavioral therapy (CBT), a therapeutic framework that works to help people change their unhelpful thinking and behaviors, ideally leading to improved mood and decision making. As you continue to chat with WoeBot, it collects data through natural language processing (NLP) and uses this information to get to know you better. The collected information allows for the program to more accurately detect and meet your emotional needs at a given time, offering personalized resources, self-help guidance, information and support related to your concerns. Wysa Wysa is an artificial intelligence-based, emotionally intelligent bot that the company says can help you manage your emotions and thoughts. Like WoeBot, Wysas designed based on principles of CBT to help users challenge and change thoughts and behaviors. Wysa also incorporates dialectical behavioral therapy (DBT), meditation practices, and motivational interviewing into chats. Wysa can be used anonymously, though as with other AI apps, it collects data as users chat to improve the accuracy of its interpretation of a users behavioral and mental health needs and goals.?? Although the chatbot service is free, the company that developed Wysa suggests users purchase a monthly subscription that provides the opportunity to interact with a human Wysa coach. Tess X2AIs Tess is described as a psychological AI that administers highly personalized psycho-education and health-related reminders on demand. The program is a text-based messaging conversation that users can access through Facebook Messenger, SMS texting, web browsers, and smartphone apps. Through consistent messaging, the data Tess accumulates informs its responses with the aim of providing guidance thats most relevant to the user. Together with tracking a users goals, the interventions suggested by Tess are influenced by the framework of cognitive-behavioral therapy. Youper This free app for iOS and Android uses AI chatbot technology to help users talk through their symptoms, behaviors, and patterns. The company calls Youper an emotional health assistant, that provides personalized feedback and insights based on what it learns in daily text-based conversations with users. At the beginning of a chat session, users can communicate what they need from Youper. For example, a user might want help managing chronic depression or may need tips for feeling less anxious at the moment. As users are chatting with Youper, the bot culls through various psychological techniques (such as CBT) to provide the user with helpful guidance based on their needs and goals. At the end of a conversation, Youper provides a summary that can help users track symptoms, moods, and patterns over time. A Word From Verywell Apps, platforms, and other technology that uses artificial intelligence to help people manage depression and other mental health conditions offer many benefits, but they do have limitations. Although these products address gaps in access and may help people overcome barriers to seeking mental health support and resources, they are not intended to replace clinicians in diagnosing conditions or prescribing medical or psychiatric treatment. The Best Mental Health Apps

Thursday, May 21, 2020

Huckleberry Finn - Thesis - 1521 Words

Yakov Suleymanov Senior thesis December 2008 Do you think you have role models in your life? Someone you can look up to and say â€Å"I Want to be like him†. If yes, first of all you have to ask yourself what is a role model? A role Model is a person who serves as a model in a particular behavioral or social role for another Person to emulate. In The Adventures of Huckleberry Finn by Mark Twain, Twain shows us two Sides of the coin by putting good role models for huck such as: Judge Thatcher, Widow Douglas, And many more. On the other side he shows us also bad examples of role models, characters like Pap, the king, and†¦show more content†¦They acted as if they would be one of their victims but ‘behind the Scenes’ they would stab them in the back. When Huck finds out about the king and the duke it is Too late and the duke turned Jim in already. Twain shows that the king and the duke are negative Role models for any person not just Huck. They take advantage of every situation and every Person as we see when they printed the leaflets with the winning prize for turning in Jim. Twain shows us throughout the book not only the good side of people but the bad side to. People In general like to read good things and ferry tails, but one cannot sent a message to his readers From just good characters who acting like angels the whole novel. At the end those bad Characters are those who add the spice to book and make it much more fun to read, they bring all The action all the fun all the adventure. Imagine The Adventures of Huckleberry Finn without Characters like Pap, the king, the duke, and tom sawyer? You cannot. Twain would not able to Write the book without one of them characters. It is pretty much like a puzzle if one part is missing you can never do it. In conclusion, throughout the novel The Adventures of Huckleberry Finn, Twain uses many characters to influence Huck the positively and negatively. Huck learns how to deal with any situation and learns from which characters to take example and which characters to ignore. Twain uses Huck to show how tough wereShow MoreRelatedThe North And South Fought The Civil War811 Words   |  4 Pagesthe following: The North and South fought the Civil War for many reasons, some of which were the same and some different. This weak thesis restates the question without providing any additional information. You will expand on this new information in the body of the essay, but it is important that the reader know where you are heading. A reader of this weak thesis might think, â€Å"What reasons? How are they the same? How are they different?† Ask yourself these same questions and begin to compare NorthernRead MoreThe Concept of Race in The Adventures of Huckleberry Finn by Mark Twain631 Words   |  3 PagesWithin his criticism of Mark Twain’s Adventures of Huckleberry Finn, Gregory Fowler uses examples from both the book and Mark Twain’s own life to discuss the different ways in which racism has morphed. Instead of analyzing The Adventures of Huckleberry Finn critically and solely, Gregory Fowler critically analyzes parts of the book and its effect to prove the different ways in which slaver morphs through the uses of allusions, exemplifications, and anecdotes. Fowler’s opening paragraph consistsRead MoreHuckleberry Finn, By Samuel Longhorn Clemens1520 Words   |  7 Pagesas follows: 1. (adj.) the essence of a thing while in it’s purest and most concentrated form. 2. (adj.) The most typical example or representative. Huckleberry Finn, written in December of 1884, by Samuel longhorn Clemens (under surname â€Å"Mark Twain†) encompasses the life, thoughts and adventures of the 12-year-old title character Huckleberry â€Å"Huck† Finn. Throughout the book Huck struggles with a negative opinion of racism and slavery that is otherwise not voiced by your everyday American southernerRead More The Final Episode of Mark Twains The Adventures of Huckleberry Finn3016 Words   |  13 PagesThe Great Importance of the Final Episode of Huckleberry Finn      Ã‚  Ã‚  Ã‚   One of the things many critics of Huckleberry Finn   just cant seem to understand is the final episode of the novel where Tom returns and sidetracks Huck from his rescue of Jim through a long series of silly, boyish plans based on ideas Tom has picked up from Romantic novels, such as those of Walter Scott.   Critic Stephen Railton dismisses these final chapters as just another version of their RoyalRead MoreThe Adventures Of Huckleberry Finn By Mark Twain868 Words   |  4 PagesThrough watching the film version of one of the greatest and most well known novels of all time, The Adventures of Huckleberry Finn by Mark Twain, many valuable lessons can be learned as well as many characteristics of regionalism observed. This novel, which was considerably provocative for the time in which was published, is the story of a poorly educated southern boy helping a runaway slave to freedom in the mid 1800s. Huck, the main character, runs away from his abusive father, Pap, and goes onRead MoreAnalysis Of The Book The Adventures Of Huckleberry Finn By Mark Twain Essay1492 Words   |  6 Pages â€Å"God has given you one face, and you make yourself another†. TAG (Title, author, genre): The Adventures of Huckleberry Finn, Mark Twain, satire full of adventure Context/Background: The story follows a teenager boy as he sets off on an adventure with Jim, a runaway slave. Together, they overcome a variety of obstacles and experience what it’s like to go off in the real world. Thesis: Throughout the novel, Mark Twain frequently Southern society through the use of satire. By doing so, Twain ridiculesRead MoreEssay about Tom Sawyer vs Huck Finn919 Words   |  4 Pages Even though Tom Sawyer might be â€Å"civilized† and a socially accepted boy, Huck is a better person because he knows that slavery is wrong and he is more rational and reasonable. In The Adventures of Huckleberry Finn, Mark Twain shows this many different situations in which the uncivilized person, Huck, is actually the civilized person, and also is more of a realistic and reasonable.   Ã‚  Ã‚  Ã‚  Ã‚   One example of how Huck is more of a realistic person is when they form a gang and are going to rob a largeRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1317 Words   |  6 PagesDuring the period of time in which Adventures of Huckleberry Finn was written, people of color – especially those enslaved – were not thought of as â€Å"people†, with emotions and thoughts. Mark Twain, in writing the aforementioned book, disputes these ideas by providing a fully humanized black man. Rather than forcing the reader to artificially ingest morals, Twain makes good use of the passage of time over the course of his story, and the finite amount of description a scene can hold, to cause theRead MoreThe Damned Human Race by Mark Twain665 Words   |  3 Pages Mark Twain is arguably one of the greatest authors of the late 18th and early 19th centuries, writing unforgettable titles such as â€Å"Adventures of Huckleberry Finn† and â€Å"The Adventures of Tom Sawyer† which are still read by many today. However, it may be shocking for some to know he also endeavored in argumentative writing as well. â€Å"The Damned Human Race† is one such article. As with any Mark Twain writing, it is filled with emotion and thought. Although this article is extremely persuasive, dueRead More Censorship Should NOT be Placed on Books Essay1072 Words   |  5 Pagescan people take a book that a child enjoys based on their views? In schools some kids may or may not have read the book Huckleberry Finn. ?Huckleberry Finn is not only one of the best books ever written in this country but it?s also the most influential? (West, 43). Reading books gives people a sense of what history is all about. ?If black kids are never taught Huckleberry Finn they are put at a real disadvantage if they ever go on to study literature at the college level? (43). ?You can get all

Wednesday, May 6, 2020

Database Architecture Vs. Mysql Essay - 2317 Words

Rania Hanna SDEV 350: Homework 2 Database Architecture Comparison Oracle 12c vs MySQL MySQL was used as a comparison to Oracle 12c since my company currently uses MySQL in their database development. My role as a technical writer at my company does not require me to fully understand our database work, but as I move more into a software engineer position, possibly at my current company, I recognize the need to know and relate to the database my company uses. Architecture of Oracle 12c: Physical Relational database management systems (RDBMS) have a number of characteristics that make them more efficient and preferred operational choices. One characteristic is the independence of logical data structures as tables, indexes, and views from physical storage structures. Because the logical and the physical structures are separate from each other, physical data storage can be managed and organized without affecting access to logical structures. Renaming a database file, for example, does not rename the tables stored within that database file. An Oracle database stores Oracle data in file sets within persistent disk storage. Persistent disks are storage devices that function similar to physical disks in a server or desktop. They are used to ensure data redundancy and optimize performance, as they are located independently from the virtual machine instances, which allows for detaching or moving persistent disks. This keeps data available even after instances are deleted.Show MoreRelatedSql Vs. Oracle Server1285 Words   |  6 Pages SQL vs. Oracle Server Dheeraj Balamoori Wilmington University â€Æ' Abstract Databases are most paramount part in today s organizations. In the event that the servers are down for quite a while and data is not accessible there would be enormous misfortune to the organization regarding income and good will. Thus, databases play an essential part in today s business. There are various relational database management systems (RDBMS) like Microsoft Access, Sybase, MySQL and oracle but outRead MoreImplementing A Big Data Database Platform817 Words   |  4 Pagesthe document is to detail the steps necessary to implement a Big Data database platform to achieve what is called an Enterprise Data Lake and to improve Enterprise Data Hub where all data stored in one place and integrated with existing infrastructure and tools. Relevance Presently, I am working as a Database developer in a Software company. My primary role is to help my clients in implementing appropriate database architecture and analyzing data so that my clients can understand their users betterRead MoreMssql vs Mysql1775 Words   |  8 Pagesl Introduction An important aspect of database development is how to access your data using standard protocols. Both MySql and MSSql Server do a good job of supporting all major protocols for accessing their respective databases. MYsql and MSsql are the two Sql Servers that are commonly used today by the programmers and other IT people. These two are the most popular choices when considering a utility for data management. Both are efficient at keeping the data organized and readily available throughRead MoreWhat Value The Traditional Database Projects Helps Run A Better Business?1489 Words   |  6 Pagesof structured to unstructured data of the NoSQL data bases have made the data modelers to think more in business –centric notion. It is always better to choose a NoSQL databases based on the business requirement rather than use a polished technology, which would bring out the best results. Some questions that traditional database projects answer are why, when and where relating to the business. Who is responsible and what value does it bring in future? Or to write a report of the business (LangitRead MoreQuestions On A Enterprise And Community Edition798 Words   |  4 Pagesprocess. Kettle is an ETL tool, which modifies the concept of ETL (Extraction, Transformation, and Loading) to ETTL, which is:- †¢ Data Extraction from source databases. †¢ Transport of the data. †¢ Data Transformation. †¢ Loading of data into a data warehouse. Various databases are supported by Kettle ETL, they are as follows: †¢ Oracle †¢ MySQL †¢ MS Access †¢ IBM DB2 †¢ Sybase †¢ dBase †¢ MS SQL Server The main components are: †¢ Spoon – A graphical tool to create ETL process design. It is used to performRead MoreInvestigation Of Nosql Database Management10206 Words   |  41 Pages INVESTIGATION OF NOSQL DATABASE MANAGEMENT ZAHRAA MUSTAFA ABDULRAHMAN AL-ANI JUNE 2015 INVESTIGATION OF NOSQL DATABASE MANAGEMENT A THESIS SUBMITTED TO THE GRADUATE SCHOOL OF NATURAL AND APPLIED SCIENCES OF ÇANKAYA UNIVERSITY BY ZAHRAA MUSTAFA ABDULRAHMAN AL-ANI IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF SCIENCE IN THE DEPARTMENT OF MATHEMATICS AND COMPUTER SCIENCEINFORMATION TECHNOLOGY PROGRAM JUNE 2015 ABSTRACTRead MoreAnalysis Of Nosql Database Management Depending On The Features And Differentiation Of Rdbms10140 Words   |  41 Pages ANALYSIS NOSQL DATABASE MANAGEMENT DEPENDING ON THE FEATURES AND DIFFERENTIATION OF RDBMS ZAHRAA MUSTAFA ABDULRAHMAN AL-ANI JUNE 2015 ANALYSIS NOSQL DATABASE MANAGEMENT DEPENDING ON THE FEATURES AND DIFFERENTIATION OF RDBMS A THESIS SUBMITTED TO THE GRADUATE SCHOOL OF NATURAL AND APPLIED SCIENCES OF ÇANKAYA UNIVERSITY BY ZAHRAA MUSTAFA ABDULRAHMAN AL-ANI IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF SCIENCE IN THE DEPARTMENTRead MoreRelational Database Management System ( Rdbms )10516 Words   |  43 PagesAbstract: In Nowadays, there are two major of database management systems which are use to deal with data, the first one called Relational Database Management System (RDBMS) which is the traditional relational databases, it deals with structured data and have been popular since decades since 1970, while the second one called Not only Structure Query Language databases (NoSQL), they are dealing with semi-structured and unstructured data; the NoSQL types are gaining their popularity with the developmentRead MoreCloud Database : A Shift Toward New Paradigm4763 Words   |  20 Pages Cloud Databases : A shift towards new paradigm. ABSTRACT .In this paper, we analyze the design choices that allowed modern scalable data management systems to achieve orders of magnitude higher levels of scalability compared to traditional databases. The challenge of building consistent, available, and scalable data management systems capable of serving petabytes of data for millions of users has confronted the data management research community as well as large internet enterprises.Read MoreAnalysis Of Nosql Database Management Depending On The Features And Differentiation Of Rdbms10140 Words   |  41 Pages ANALYSIS NOSQL DATABASE MANAGEMENT DEPENDING ON THE FEATURES AND DIFFERENTIATION OF RDBMS ZAHRAA MUSTAFA ABDULRAHMAN AL-ANI JUNE 2015 ANALYSIS NOSQL DATABASE MANAGEMENT DEPENDING ON THE FEATURES AND DIFFERENTIATION OF RDBMS A THESIS SUBMITTED TO THE GRADUATE SCHOOL OF NATURAL AND APPLIED SCIENCES OF ÇANKAYA UNIVERSITY BY ZAHRAA MUSTAFA ABDULRAHMAN AL-ANI IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF SCIENCE IN THE DEPARTMENT

Math Every Day Free Essays

It occurs to me that learning mathematics, especially calculus and other forms of higher mathematics, is much like learning a foreign language. Math starts out like a foreign language, having its own symbols, definitions, applications, and structures. It is difficult to use at first and requires repetition, like a new language. We will write a custom essay sample on Math Every Day or any similar topic only for you Order Now One needs to memorize symbols, their functions and many rules, and then one needs to practice by working many problems. Learners cannot be comfortable with new languages (mathematics) until they can use it repeatedly, consistently, and successfully. Calculus, or a new language, is already existent and the learner needs to adapt to it and work in it; the new material will not adapt to the learner. One learns a language by listening to others and by reading, using a dictionary, learning the language rules, and what breaks any or all of those rules. Calculus is similar. After much practice, students can communicate with others in their new language and expand their abilities with more practice and use, just as in mathematics. Those with a good foundation via formal instruction are clearly better at than those that pick it up here and there, intermittently.   The first can be understood and the second become lost. Less well-trained learners are limited in the range and layering of meaning their communication can involve and do not have the tools for even higher levels of language (mathematics) learning. A strong foundation prepares the new language speaker or the new calculus student for the next step in their subject’s discipline and for later innovation, research, and invention in that discipline. Mathematics and language are the same — They have formulas and patterns; they are communication and they are beautiful (e.g. fractal patterns and poetry). Perhaps this is the reason that the films â€Å"Close encounters of the third kind† used music (very mathematical) and â€Å"Contact† used mathematics as the forms of communication that proved successful between aliens and earth people. How to cite Math Every Day, Essay examples

Sunday, April 26, 2020

Plan for Growth in Various Aspects of the Prayer Life

The role of praying in the personal life is difficult to be overestimated because a prayer is a way to communicate with God, and it can reflect the nature of the person’s relationship with the divine forces. In spite of the fact that a religious person usually has the developed skills in praying because it is a part of his or her daily life, it is necessary to improve the prayer life when a person sets objectives to make praying more efficient and even beneficial for the spiritual growth.Advertising We will write a custom term paper sample on Plan for Growth in Various Aspects of the Prayer Life specifically for you for only $16.05 $11/page Learn More Praying can be discussed as one of the most inspirational activities during the day, and a person needs to pay some attention to analyzing how he or she prays in order to become more proficient in this type of communication with God. Therefore, this paper aims to present the discussion of readings in forming the vision of a prayer’s importance and to provide the plan for improving the prayer’s life with the focus on several aspects that are critical for the spiritual growth. How the Readings and Discussions Can Be Helpful to Develop the Plan Readings studied during the course and completed discussions provide a significant background to direct and influence the self-analysis related to the importance and effectiveness of the prayer life. In order to become able to evaluate the qualities of the personal approach to praying, it is essential to focus on the ideas presented by theologians and famous spiritual leaders who share their praying experience in the books studied during the course. The Impact of Neil Anderson’s Ideas Thus, in his book, Neil Anderson states that praying has the significant protective power, and a prayer should be daily and be associated with every activity and event in the person’s life. The book also demonstrates how the prayer helps accentuate the person’s dependence on God, and why it is necessary to think about everyday emotions, feelings, and experiences. I started to refer to Anderson’s book many times during my typical day because the book includes not only discussions of the meaning of prayers in life, but it also includes the specific prayer for almost each daily activity1. As a result, I can see how I can pray many times a day while developing my spirituality and praising God. In addition, I can analyze how I can follow my strict daily plan in praying without forgetting about the routine tasks. The book had a significant impact on my vision of praying because now I discuss praying as a usual activity that also needs improving as any other task or daily routine in my life. However, in contrast to usual activities like study, work, or communication with friends, praying influences each moment of my life because I see how I can grow spiritually and how beneficial a prayer can be. Dave E arley’s Work and Impact If the book by Anderson provides practical hints that can be used for daily praying, the book by Dave Earley is important to add more theological discussions and explanations to the role of the prayer in the personal life. Presenting the valuable analysis of praying, Earley focuses on the praying experience of spiritual leaders.Advertising Looking for term paper on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More According to the author, each spiritual leader has its unique approach to praying. Focusing on this idea, Earley states, â€Å"It is my conclusion and conviction that prayer is the timeless, and often overlooked, secret to high-impact spiritual leadership†2. Therefore, praying can be considered as important for everyone’s growth in terms of spirituality and religiosity. The author also notes that those persons who are experienced in praying are inclined to pray much time ; they pray not only for themselves but also for other people and for resolving their specific problems; and they â€Å"pray with greater boldness†3. Therefore, this book inspired me to develop my plan for growth while focusing on finding more time for a prayer as well as for learning how to pray effectively for other people and how to pray with ‘boldness’. Samuel Gordon’s Visions and Their Impact on My Prayer Life The reading of the book written by Samuel Gordon was a unique experience for me because I could realize how a prayer can influence my everyday life and why it is really important to improve the personal approach to praying. Gordon states in his book that the great people are those ones who pray regularly. Gordon explains, â€Å"I do not mean those who talk about prayer; nor those who say they believe in prayer; nor yet those who can explain about prayer; but I mean these people who take time and pray†4. I can state that I received the opp ortunity to think about the role of finding the time for praying again, and it was a kind of the important driving force for me. In this context, the most convincing phrase found in the book was that â€Å"there are people that put prayer first, and group the other items in life’s schedule around and after prayer†5. Thus, I began to think about my opportunities to organize my life â€Å"around and after prayer†6. I should also state that the more I read the book, the more I understood the importance of my decision to focus on praying much and praising God during the right time. I was persistent, and I found the explanation to the importance of praying in the following words of the author: â€Å"This spirit-telegraphy called prayer puts a man into direct dynamic touch with a planet†7.Advertising We will write a custom term paper sample on Plan for Growth in Various Aspects of the Prayer Life specifically for you for only $16.05 $11/page Learn More I have realized that to improve my prayer life, I need to organize all my activities after a daily prayer in order to receive God’s blessing first. Jerry Rankin’s Views The above-mentioned books helped me understand how to organize my life in order to pay much attention to praying and how to practice praying every day in order to receive the satisfaction and to contribute to my spiritual growth. However, the different experience was associated with reading and analyzing the book written by Jerry Rankin. I focused on the opportunity to consider praying as the statement of God’s role in my life and as the opportunity to oppose Satan in the daily life8. I have understood that I am able to ignore the evil forces and to become victorious only when I pray for protection, for other people, and for blessing. Referring to Rankin’s ideas, I have realized that I need to ask God for blessing and opportunities for the spiritual growth every day i n my life. Furthermore, I should remember that a prayer is important for confessing my sins. Thus, while reading the book written by Rankin, I could focus on the aspects in my prayer life that required the improvement. A Plan for Growth in Various Aspects of the Personal Prayer Life Praying is important in order to worship God, ask for the help, and demonstrate the confession. Therefore, the improvement of the praying practice is the main task while focusing on the advancement of the personal prayer life. In order to become satisfied with the efforts made during the daily praying practice, it is important to concentrate on completing the following objective: To improve the daily praying practice while focusing on such aspects as worship, confession, thanksgiving, and praying for others as well as such points as the time of praying and the purpose of praying. Steps of the Plan Certain steps and actions need to be taken in order to complete the determined objective. These steps are th e following ones:Advertising Looking for term paper on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More reflection on the aspects of a prayer and the thinking about the used personal formulas or phrases that are typical for my prayers; the determination of the time set for praying every day of my life; the formulation of the clear purpose for each prayer in order to meet personal expectations; the implementation of the plan of praying daily as the part of my life. Indicators of My Personal Success In order to understand that the objective is completed and the expected outcome such as the improved personal praying practice is achieved, it is necessary to set certain indicators that are important to indentify while monitoring my personal progress in the prayer’s life. Thus, the reflection on the parts of praying and the contents of prayers can be discussed as successful when a prayer includes such particular elements as worshiping God, thanksgiving, asking for answers and assistance, confession, and praying for the others. It is necessary to focus on possible personal sins in o rder to confess, to thank for God’s mercy, and to ask God to help other people who need help and support on their life path because I need to view a prayer as my communication with God and I should concentrate on the really important aspects. The second step is the organizational process. The daily praying practice can become a significant shift to improving the everyday life only when there is enough time for praying and reflecting on the received experience. This part of the plan can be viewed as completed when the time for daily praying will include no less than two hours for morning and evening prayers. These hours do not include the prayers uttered before reading the Bible or prayers spoken on daily events. My goal is to pray in the morning, before starting all other activities, and in the evening, remembering the events for which it is necessary to thank God. The third step means that each prayer is not the formal worshipping necessary because of the religious rules fol lowed in my family, but it is a kind of my personal communication with God. Therefore, each prayer needs to have the spiritual purpose. I should pay more attention to praying for my family and friends as well as for people in need. It is possible to expect that my life will become better, if I concentrate on praying for others. In addition, the indicator of my success will be my possibility to encourage other people to pray for individuals and nations. The final important step is the daily implementation of the developed plan. The main outcome of this step will be my faithful daily praying in the morning and in the evening. It is planned to spend these hours praising God and focusing on the important religious questions as well as on confessing sins in order to grow in terms of the spiritual development. As a result of the plan implementation, it will be possible to pay more attention to the successful and beneficial praying that can lead to the spiritual growth and to the improveme nt of my personal life as a prayer. Conclusion The information learnt with the focus on course texts and discussions is important to help me understand the aspects of my prayer life in order to develop a specific plan for the improvement. Focusing on the information from read books, I could develop each step of my plan in order to practice all important pieces of advice found in the readings. It was important for me to support my plan with the aspects from the books written by theologians and spiritual leaders whose experience can be discussed as inimitable in this sphere. Therefore, while formulating the objective for the development and discussing the appropriate steps, I chose to refer to the thoughts and ideas of these great thinkers, and the learnt information influenced my vision and approach significantly. As a result of this experience, I became able to formulate the efficient plan to follow daily and to contribute to my spiritual growth. Bibliography Anderson, Neil. The Bon dage Breaker: Overcoming Negative Thoughts, Irrational Feelings, Habitual Sins. Sisters, OR: Harvest House Publishers, 2006. Earley, Dave. Prayer: The Timeless Secret of High-Impact Leaders. Chattanooga, TN: AMG Publishers, 2008. Gordon, Samuel. Quiet Talks on Prayer. Shippensburg, PA: Destiny Image Publishers, 2003. Rankin, Jerry. Spiritual Warfare: The Battle for God’s Glory. Nashville, TN: BH Publishing Groups, 2009. Footnotes 1 Neil Anderson, The Bondage Breaker: Overcoming Negative Thoughts, Irrational Feelings, Habitual Sins (Sisters, OR: Harvest House Publishers, 2006), 38. 2 Dave Earley, Prayer: The Timeless Secret of High-Impact Leaders (Chattanooga, TN: AMG Publishers, 2008), x. 3 Earley, Prayer, 111. 4 Samuel Gordon, Quiet Talks on Prayer (Shippensburg, PA: Destiny Image Publishers, 2003), 12. 5 Gordon, Quiet Talks on Prayer, 12. 6 Ibid., 12. 7 Ibid., 17. 8 Jerry Rankin, Spiritual Warfare: The Battle for God’s Glory (Nashville, TN: BH Publishing Groups, 2009 ), 24. This term paper on Plan for Growth in Various Aspects of the Prayer Life was written and submitted by user Dirty F0x to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Wednesday, March 18, 2020

The Case of the Missing Italics

The Case of the Missing Italics In a column by Boston Globe journalist Ellen Goodman, this odd-looking sentence caught my eye: Lets go back to a McCain op-ed that did run in The New York Times before the invasion. Funny, but Id seen this sort of thing before- in a George Will column (from May 2007) that appeared in the online edition of The New York Post: This citys taxi cartel is offering an audacious new rationalization for corporate welfare, asserting a right a (BEG ITAL)constitutional(END ITAL) right, (BEG ITAL)in perpetuity(END ITAL) to revenues it would have received if Minneapolis City Council had not ended the cartel that never should have existed. Obviously, the parenthetical remarks are computer-speak for begin and end italics- a message that in these two cases had been improperly coded, transmitted, or received. Not an especially newsworthy matter, perhaps, but the question arises: why do newspapers still experience such problems with italics? An answer, of sorts, can be found in The Associated Press Stylebook, the (American) journalists bible: Italic type face cannot be sent through AP computers. Turning for amplification to Ask the Editor at APStylebook.com, we find a number of inquiries pertaining to italicsall of them answered patiently by David Minthorn in more or less the same way: Is it correct to italicize car names, for example, would Prius in Toyota Prius be in italics? - from Pasadena, California on Wed, Jul 30, 2008Italics arent used for car names or anything else in AP news stories. Dont be confused by italicized examples in the AP Stylebook.What is the rule for the title of academic journals? Should they be italicized or put in quotation marks? - from Little Rock, AR on Wed, Jul 09, 2008AP uses straight type for titles of academic and other journals, no quotation marks or italics, principal words capitalized.Us Magazine (entire thing ital) or Us magazine (no ital on magazine)? - on Tue, Jun 03, 2008 Us Weekly . . . AP doesnt use italics in news stories.What is the correct style for the New England Journal of Medicine? Italics or quotation marks? Thanks in advance. - from Washington DC on Tue, May 06, 2008No quotes or italics for titles of publications, so its correct as written.Boat/Ship names should be italicized, but in the instance of USS Arizona, wo uld USS also be italicized? - on Tue, Apr 22, 2008The AP Stylebook would only use USS Arizona in italics as an example, to differentiate from a definition. In AP news stories, italics arent used because the typeface doesnt transmit through all computers. Were left to wonder which model of Kaypro computer the AP still relies on. Most style guides (those without AP in the name) advocate the use of italics for emphasis and with titles of complete works- books, plays, movies, magazines, CDs, television series, and works of art. But then, if you subscribe to The AP Stylebook, theres really nothing left to learn about italics. More About Online Resources for Writers: Top Three Grammar and Usage Advice SitesTop 10 Blogs for Writers, Editors, Teachers of WritingTop Five Business Writing Sites

Monday, March 2, 2020

ACS, ASA, CSE, IEEE, AAA, and AIP on BibMe!

ACS, ASA, CSE, IEEE, AAA, and AIP on ! Attention Researchers: ACS, ASA, CSE, IEEE, AAA, and AIP on ! Focus on your research. You shouldn’t have to worry about formatting citations. Are you writing a research paper that requires a lesser known citation style?   supports  many CSL styles that you may not have known about. ACS – American Chemical Society The American Chemical Society (ACS) style is  most commonly used for research papers within the field of chemistry.   provides both the in-text citation and the reference list citation for ACS style.   For a full guide, check out the Williams College Libraries.   To generate  an ACS citation quickly and easily, try the ACS generator. ASA (American Sociological Association) Created by the American Sociological Association, ASA is the format of choice for many research papers within the study of sociology.   For a full reference guide on ASA styling, you can consult the  Trinity University guide.   To generate  an ACS citation quickly and easily, try the ASA generator. CSE – Council of Science Editors CSE style is also known as the Council of Biology Editors (CBE) Style.   There are three variations (Read more about that on the University of Wisconsin CSE Documentation page).   provides an extremely easy to use Citation-Name style  CSE generator. IEEE – Institute of Electrical and Electronics Engineers The Institute of Electrical and Electronics Engineers (IEEE) is a professional association that created the IEEE citation style for various sources on Engineering.   Use the IEEE citation generator along with the official guide. AAA – American Anthropological Association The American Anthropological Association (AAA) uses a variation of the Chicago Style.   For a full reference guide, use the AAA website.   To quickly generate an AAA citation, use ’s AAA generator. American Institute of Physics The American Institute of Physics (AIP) published its first style manual in 1951.   The format has been prevalent among Physics journals ever since.   Read the style manual for publishers  on the AIP Website, or check out the AIP Generator.

Friday, February 14, 2020

Assess of the strategies and processes as compared to traditional Essay

Assess of the strategies and processes as compared to traditional bricks and mortar businesses - Essay Example Soon telecommuting will not only become more common, but its essence will change. Today, most telecommuters do tasks that do not require a physical presence at the office-writing or analysis. E-mail and phone provide some interaction with colleagues, but most of the remote work is solitary. In the future, videoconferencing, electronic collaboration on documents, and the integration of the phone and PC will create a telepresence at the office that is impossible today for home workers. These technologies are already removing geography as a barrier to work.This excerpt from the book makes us understand the real scale of change that is happening around us in the way in which business is going to be done in future. The ways in which people think, act and decide are going to change. These changes are also obvious in the way in which the business operations are carried out. The business processes that are required to carry out the everyday operations in a business are changing rapidly acros s the world. Hence, this essay is written to understand the differences between the traditional business models and the e-businesses with respect to the various activities such as the marketing, procurement, payment systems, security, logistics and supply chain management are discussed in this paper. The objective of this analysis is to understand better the way in which internet has changed business operations and for this purpose, www.amazon.com is selected for analysis. REVIEW OF LITERATURE To compare and contrast the business models in the real world and the virtual world, first we have to understand what a business model is. According to Magali Dubosson-Torbay2 and other fellow researchers, business model means the architecture of a firm and its network of partners for creating, marketing and delivering value and relationship capital to one or several segments of customers in order to generate profitable and sustainable revenue streams. The eBusiness Model framework suggested by them is therefore divided into four principal components. (1) The products and services a firm offers, representing a substantial value to a target customer (value proposition), and for which he is willing to pay. (2) The relationship capital the firm creates and maintains with the customer, in order to satisfy him and to generate sustainable revenues. (3) The infrastructure and the network of partners that are necessary in order to create value and to maintain a good customer relationship. And last, but not least, (4) the financial aspects that can be found throughout the three former components, such as cost and revenue structures. Hence, the authors mention that, it is important that business organizations that are operating in the internet should concentrate on the aspects such as product innovation, customer relationship, infrastructure management and financial aspects. When a business is considering to adopt a business model it has to consider the following aspects which are mentioned by Tapscott3, et al, that The user role : How is the client or the prospect is considered by the company As a client or as a provider of a product / service that other clients may want to buy from, or as a participant to whom nothing is sold but information or services are offered against information about the participant - Interaction pattern : Is the service provided by one or many people / companies to one or many people / companies - Nature of the offerings : Is the company offering information, services or products to its visitors In some cases, the company but is giving away its content for free against information gathering and/or is getting money from ads. Another option could be that the

Sunday, February 2, 2020

Promoting mental wellbeing amongst older adults Essay

Promoting mental wellbeing amongst older adults - Essay Example Below one can see a health strategy to promote mental wellbeing among older adults of a country. Strategy to Promote Mental Well being of Older Adults First and foremost , there should be provision in the health and social welfare policy to allot more funding and financial services to health centers which exclusively for older adults with mental illness. The government should increase the awareness among public regarding the mental well being of an older adult, so that they become alert and conscious regarding their food habits, exercise and lifestyle. Mental ill health could be due to a disability or serious physical illness, so the older citizens should be educated more about various diseases. The informal carers should be encourages and supported in the right manner, so that they feel motivated to take care of the older diseases citizen of the society. â€Å"Informal support groups are not provided by law but are volunteers ‘who offer to do something without charging a feeà ¢â‚¬  (Fischer, 2003,pg.13).Same should be done to formal carers as well as they are the part of social support group. The poor and secluded old people should be given social benefits like, income support and other medical benefits so that they do not feel dejected and ignored. This can fill a great gap in their life from being helpless and destitute. The older citizen should be alerted about the bad consequences of drugs, alcohol and other addictive substances to avoid misuse of them .Drug, alcohol abuse are due to the stress factor and they should be warned against this action. – As per, (SHFWP,2009) â€Å"Homelessness, refugee status, discrimination, having a physical disability all increase the risk, as do family factors (e.g. partner violence), drug and alcohol problems and lack of social support from others†. The non –profit organization which work for the welfare of the mental health of older adults should be given monetary benefits to encourage them in introducing programs which can aid old people with mental disease to improve their health. A strong strategic and leadership role should be undertaken by local government, working in partnership with other agencies, particularly the health centers, to ensure a wide range of effective programs to meet the needs of mentally ill old people. According to (Barnes2010)â€Å"Encouraging the development of new service models and utilizing new the opportunities afforded by emerging technologies to deliver the best outcomes for adult social care†. This will help in giving better and quality medical services to old aged who is mentally ill. Critical Evaluation of Contribution of Social Policy Mainly most of the developed countries have a well defined Social and health polices but when it comes to the implementation, it is not up to the mark. They put forward various programs and strategies to maintain and upgrade the mental and physical health of the older citizen, but when it comes to practice less is done. (Hasenfield,1991,pg.451-479) writes that â€Å"It is argued that policy output is determined by the organizational systems which develop as a result of technological specifications, economic considerations, and power relations†. So the government should create plans and policies according to the technology, economic condition and financial budget of the country. The living condition of an old aged person who is mentally il

Friday, January 24, 2020

Money Laundering Essay -- GCSE Business Marketing Coursework Essays

Money Laundering In a recent movie Mickey Blue Eyes, there is a comical scene in which an unknown artist’s painting is sold to a buyer for $50,000. It seems as though a restaurant owner owed the mafia a large sum of money and he paid them by bidding an absurd amount of money for a horrid painting. The movie made this scene seem quite innocent and funny (See Appendix 1 for more examples). Unfortunately money laundering is a serious crime that is still prevalent in the United States and other countries. Money laundering is the routing of illegal profits from bank to bank to disguise its existence. The illegal profits are usually made through activities such as drug trafficking, prostitution rings, illegal arms sales, and various other things. The Russian mafia, the Triad (otherwise known as the Chinese mafia), and the Columbian drug cartel are just a few of the groups that partake in money laundering (FATF). No one knows exactly how much money is launder yearly but it is estimated to be about $100 billion in the United States (CCANB). Although there are hundreds of ways in which to launder money, some are more lucrative than others. The Black Market Peso exchange, gold, and digital cash are some of the more common ways to launder money. Making it harder to crack down on money laundering is the fact that many countries do not have money-laundering laws in place like the United States does. These other countries make it possible for this illegal activity to carry on. These countries are only hurting themselves because money laundering creates a direct negative effect on their economy. If these nations want to fight money laundering they will need to implement laws against it. Banks could be one of the most useful tools in stopping the laundering of money. WHAT IS MONEY LAUNDERING? As mentioned earlier money laundering is the process of hiding profits from illegal criminal activities. The major goal of these criminal activities is to make as large of a profit as possible. The money laundering process is very important to these criminals because it allows them to enjoy their profits without revealing the source. When one of these activities generates large profits, the group involved must find away to disguise the funds without attracting attention towards themselves. The way they accomplish this is by moving the funds to an indiscrete place wh... ...Feb 1996. 7 Nov 2001. http://members.tripod.com/~orgcrime/genmluk.htm â€Å"Money Laundering: A Banker’s Guide to Avoiding Problems.† Comptroller of the Currency Administrator of National Banks. 29 Jun. 2000. 2 Nov 2001. http://www.occ.treas.gov â€Å"Money Laundering: Black Market Peso Exchange.† U.S. Customs Service 3 Nov 2001 http://www.customs.ustreas.gov/enforcem/pesos.htm â€Å"Money Laundering: Financial Crimes Investigation.† U.S. Customs Service 4 Nov 2001 http://www.customs.ustreas.gov/enforcem/mone.htm â€Å"Money Laundering: A Changing Scenario.† U.S. Department of State 4 Nov 2001 http://usis.usemb.se/drugs/money/scenario.htm Preston, Staff Sergeant R.D. â€Å"Financial Investigations and Money Laundering: Investigator Manual.† United Nations International Drug Control Programme Rider, B A K. â€Å" The financial world at risk: The money dangers of organized crime, money laundering and corruption.† Managerial Auditing Journal v8n7, (1993): p3-14. ABI_INFORM_FT 6 Nov 2001 http://newfirstsearch.oclc.org â€Å"U.S. Wants CPAs to Help Fight Money Laundering.† The American Institute of Certified Public Accountants May 2000. 19 Sep. 2001 http://www.aicpa.org/pubs/jofa/may2000/news1/htm

Thursday, January 16, 2020

Dissertation Research Proposal

Dissertation research proposal Table of contents Introduction 1- Problem definition/statement 2-Research goals 3-Research objectives 4-Research hypothesis 5-Dissertation organization Chapter one: Literature review Chapter two: Research methodology -Introduction 1. Recipients of the research 2. Justification of the research 3. Research Methodology 3. 1. Research problem area 3. 2. Research question 3. 3. Research objectives 3. 4. Research hypothesis 3. 5. Research design 3. 5. 1. Research philosophy 3. 5. 2. Research approach 5. 3. 3. Research strategy 3. 5. 3. 1. Survey Strategy 3. 5. 4.Research method choice 3. 5. 5. Time horizon 3. 6. Population and Sample 4. Data collection, editing, and findings 4. 1. Date collection 4. 2. Data editing 4. 3. Data coding 4. 4. Limitation -Bibliography Appendices -interview outline -Time management -outline content of literature review -Email for interview -Email for questionnaire -Introduction This section outlines the background of the dissertati on. In the first chapter the researcher explains the choice of the topic and the issues. In the second, the researcher will describe the methodology used during the research process 1-Recipients of the researchThe primary recipients of this thesis are The Dublin Business School in Dublin Through Mr. Gary Bernie, my dissertation supervisor For fulfilment of the MA Marketing 2. Justification of the research 2. 1. Interest for the subject According to Saunders et al (2012:29) one of attributes of a good research topic is that the researcher should be extremely interested and fascinated about the topic 2. 2Academic background The researcher has graduated 2 years ago with a Licence in Humanitarian Science; and a significant side of the science was about the ethics and its positive role on people and communities . 3. Personal background The researcher has a strong interest in marketing ethics as he plans a career in this environment. So he has the motivation to proceed with this paper to conclusion. About the resources, the researcher has access to an Irish environment: people, communication, companies†¦. The researcher is working part-time, so he has a flexible time to carry on his research The first chapter Literature review It is my belief that good marketing is ethical marketing. Good marketing is about satisfying and developing a long-term relationship with our customers.Caring about your customers not only results in profits, it is the ethical thing to do. Deceiving customers may help a firm’s profits in the short-run, but is not the way to build a successful business. Marylyn Carrigan,  Lecturer, University of Birmingham, Department of Commerce, Birmingham, UK 1- Marketing ethics concepts and theories Business ethics’ definition Business ethics can be defined as â€Å"a set of principles that guides business practices to reflect a concern for society as a whole while pursuing profits, Nisberg, 1988 (cited from: Maureen Kilcullen, Judith Ohles Kooistra, (1999)The shame side of marketing Of all the management fields, marketing is probably that which seems the most Contradictable when it comes to ethical aspect. As Smith and Quelch (1993, p. 188) suggest that some of the most fundamental concepts in marketing, when looked at Afresh, raise important ethical issues (cited from Klein Thomas, 2011) According to Marylyn Carrigan, et al (2005) In later years marketing thought has focused upon the subject of marketing ethics, and in the 1980s there was a flurry of activity by marketing scholars who attempted to evaluate conceptually the nature and role of marketing ethics.Moreover, Carrigan (2005) gave many examples of scholars discussed the issue, such as, Ferrell and Gresham (1985) developed their contingency framework to evaluate ethical decision-making in a marketing organisation, Hunt and Chonko (1984) conducted their survey on ethical dilemmas for marketing managers, and the ethical problems faced by marketing research ers. Marketing ethics philosophy Ethical marketing is about whether firms marketing decision is morally right or wrong.The morality of the marketing decision can include any part of marketing from advertising to the pricing of product or service, to the sourcing of raw materials. Like many authors, Beauchamp (1980) divided the major philosophical trends in ethics into two categories; the utilitarian approach and the deontological approach. In the utilitarian approach, the notion of ethics is related to the consequences of an action. According to this approach, the manager will attempt to produce the greatest possible amount of positive value or the smallest possible amount of negative value for the consumers affected.In the other side, the deontological approach, based on the work of the philosopher Emmanuel Kant, this approach does not consider so much the consequences of an act, but pays a lot of intention to the manner in which the act is performed (cited from Jacques Nantel et a l, 1996). Definition is the problem According to Peter Drucker (1973) marketing is a discipline which provokes much debate. Very often, this controversy is linked to a lack of understanding of what the actual definition of marketing is.One definition of marketing, very often used is: â€Å"Marketing is human activity directed at satisfying needs and wants through exchange process; Kotler and Turner, 1981(cited from Jacques Nantel et al 1996) Jacques Nantel et al (1996) suggests that The most striking feature of this definition is its almost entirely utilitarian aspect, If we apply foundations of the utilitarian approach in ethics, one knows that an action is only ethical if it maximizes the positive consequences for the greatest number of people while at the same time minimizing negative consequences to the smallest number.An interesting case is that of sugar On the one hand, it is true that sugar is a product which responds to a gustatory need, but what about its medical and denta l effect. Jacques Nantel et al (1996) states that In order to extend both the range and the degree of marketing ethics, several authors (Fraedrich  et al. , 1991; Laczniak and Murphy, 1985; Martin, 1985) have suggested that we take into account not only the utilitarian criterion which is satisfaction but also the means used to obtain this satisfaction.Suggesting a solution towards this issue Jacques Nantel states that marketing, by its very definition, is principally grounded on a utilitarian approach to ethics but that managers could also develop a deontological approach to marketing. The reason for this development that the consumer is no longer merely concerned with the satisfaction obtained from a product or service, but also with the way in which this product or service is obtained.Consider, for example, the boycotting of certain products (Canadian paper products by German consumer. According to Jacques Nantel points out there is much reason to believe that the marketing func tion will turn towards a deontological approach for the simple reason that, Today there is a more concerted attack from well-organised activists in the form of protest groups such as Greenpeace, Friends of the Earth or the UK Consumers Association.The Internet has opened up a route for international groups of consumers and interested bodies to co-ordinate their activity globally, and this can be seen in Web sites such as www. saigon. com/nike, the homepage of the Boycott Nike campaign, or www. mcspotlight. org the homepage of the McDonalds boycott. In response, large organisations that had previously believed themselves immune from such activity find themselves now having to defend themselves against their global critics on their own company Web sites. Marylyn Carrigan, Ahmad Attalla, 2001) The researcher does not see a major difference between the suggestions was produced by Fraedrich, Laczniak and Murphy (the code of ethics) and Jacques’s notion, both of them are concerned regarding the means, the means should be as ethical as the aim, but the question which will be appearing and rising, who will determine these means, is it the marketing or the consumer or the law, who will judge these means by saying there are ethical or not. 2-The negative effect on marketing for ignoring the safety, health, and the environmental standards in children soft drinks Your brand is your lifebloodIf we foul up with consumers, we do our industry considerable damage. If you put out unsafe products you will be found out, somebody will get hurt, and you will get a massively bad reputation. If you openly exploit children and you mislead children, you will be found out. We go over and above to make sure that our products are built, manufactured in the right way, because if we don't, we lose forty or fifty years of all the hard work that we've built up in actually establishing these brands, because they are our lifeblood.We don't do anything that would leave us open to suspicio n, because it is not worth it; we don't need to operate that way. We've built our reputation on doing things the right way, so we don't do anything by the back door Stephen Hogan (2007) -Marketing ethics or pay the price There is evidence that companies do suffer commercially from boycotts, Shell were estimated to have lost between 20 per cent and 50 per cent of their sales during the Brent Spar boycott (Klein, 2000), and the Nestle boycott is said to have cost the firm $40 million (Nelson-Horchler, 1984).Gelb (1995) argues the power of consumer boycotts is increasing. . It has also been found that 44 per cent of the British public have boycotted a product for ethical reasons in the last 12 months (Mason, 2000). Marylyn Carrigan, Ahmad Attalla, (2001) Marketers are encouraged to behave in an ethical manner because information about a firm’s ethical behaviours is thought to influence product sales and consumers’ image of the company (Mascarenhas, 1995). A recent MORI po ll commissioned by the Co-operative Bank in the UK suggests that one-third of consumers are â€Å"seriously concerned† with ethical issues (Mason, 2000).Within the past year, over half had bought a product or recommended a company on the basis of its ethical reputation. Smith (1995)  argues that we are now living in the â€Å"ethics era†, whereby society's expectations of marketers have changed and we face challenges to basic marketing assumptions. Consumers are better informed, more educated and awareness is greater of consumer rights and product requirements at least in western society. Legislation has also played a part in raising consumer expectations of marketing behaviour used at the prospect of such uncharted territory -Marketing ethics or you loss long-term prospectsTwo Studies of scientific literature showed that ethics in the Marketing system is very important and in order to ensure good long-term prospects of the organization, it is necessary to maintain a high level of organizational moral. Ethical decisions stimulate public confidence and allow creating a favourable image of the organization, to maintain good relationship with market partners; they also increase competitiveness and the effectiveness of the marketing program (Vysniauskiene, V. Kundrotas (1999) -Four reasons to join marketing ethics Stanton, M.J. Etzel, B. J. Walker pointed out four main reasons Why marketing specialists must behave ethically: First reason; is that ethical marketing may help to increase a declining trust of society. Marketing prestige in the eyes of many people is down. Doubtful activities that are periodically made public also add to problematic issues of consumers. Despite its manifestation only in a small marketing share, reputation of all marketing specialists does suffer. So, it is very important to business leaders to demonstrate ethical responsibility assuredly.Second reason, why marketing specialists must behave ethically is that such behavio ur may allow bypassing an increasing regulation of the Government. Apathy, resistance or evidence of unethical behaviour in business Directly increases a possibility of the Governmental regulation. Third reason; ethical marketing helps to regain public confidence Fourth reason, ethical behaviour allows organizations to preserve their image. The second chapter The research Methodology -Introduction 1-Recipients of the research The primary recipients of this thesis are The Dublin Business School in Dublin Through Mr.Gary Bernie, my dissertation supervisor For fulfilment of the MA Marketing 2. Justification of the research 2. 1. Interest for the subject According to Saunders et al (2012:29) one of attributes of a good research topic is that the researcher should be extremely interested and fascinated about the topic 2. 2Academic background The researcher has graduated 2 years ago with a Licence in Humanitarian Science and a significant side of the science was about the ethics and its p ositive role on people and communities 2. 3. Personal background The researcher has a strong interest in marketing ethics as he plans a career in this environment.So he has the motivation to proceed with this paper to conclusion. About the resources, the researcher has access to an Irish environment: people, communication, companies†¦. The researcher is working part-time, so he has a flexible time to carry on his research 3. Research Methodology 3. 1 Research problem area Kumar (2011:48) argues that drawing up research problem is the most critical part of the research process, and the reason for this is because the quality and relevance of research rely on it The topic of the thesis has been chosen according to Saunders’s guidelines.According Saunders, et al (2012:28) attributes of a good research topic should: -Fulfil your examiner’s requirements -Something you are able to deal with and enhance your creativity – develop your research skills The researcher should: – Have enough time, money, and resources for proceeding -Be able to link his topic to academic theories -Have access to information he needs The research problem area of this dissertation is about two main subjects: – Marketing ethics n children soft drink – The negative effect on marketing for ignoring Health, safety, and environmental standards The major goal is to study and analysis the negative side on marketing for ignoring safety, health, and environmental standards in children soft drink and how marketing should response to this ethical issue. 3. 2. Research question Saunders et al (2012:40) argues the researcher should developed clear conclusion from the data he gathered so that he can introduce research question. The question must be involved enough so that can generate the required standards of the project The research question for this dissertation is:To what degree ignoring health, safety, and environmental standards in children soft drinks a ffecting the Marketing, and how Marketing should response to this ethical issue? 3. 3. Research objectives Kumar (2011) declares that the main objective is a general statement of the study and statement of the main associations and relations that you search to find and track down. The sub objective is the certain parts of the topic that you want explore within the main framework of your study. According to Saunders (2012) writing useful research objectives requires: -Transparency: the meaning of the objectives is clear Specificity (the aim of the objectives is clear and understood – Relevancy: the objectives linked to the research questions) – Interconnectivity: objectives explain the research process from the beginning to the conclusion – Answerability: the result of the research is achievable – Measurability: the aim of the research objective will be clear when it is achieved The general objectives are: -To measure the level of negative effectiveness of ignoring marketing ethics in children soft drink -To define marketing ethics -To understand marketing ethics To explore how consumer react towards the ethical marketing issues -To determine if the marketing has responsibility in this ethical issue or not -To explain how marketing professionals should respond to tackle this ethical problem -To determine the advantages of applying ethics in marketing ethics The personal objectives are: * To learn how to set up a Master Level Dissertation * To learn more about marketing ethics and health and health and safety in children soft drink * To learn how to set up an interview * To improve the researcher knowledge regarding Qualitative and quantitative research * To validate the dissertation . 4. Research hypothesis According to Grinnell (1988:200) â€Å"A hypothesis is written in such a written in certain way that can be proven or disproven by valid and reliable data- it is in order to obtain these data that we perform our study† (cit ed from Kumar 2011:83) Kumar (2011) also defined couple of considerations to keep in mind when constructing a hypothesis: * A hypothesis should be simple, specific, and clear * A hypothesis should be capable of verification * A hypothesis should be related to the existing body of knowledge * A hypothesis should be operationalisable; it can be expressed in terms that can be measuredFigure one: the process of testing Hypothesis Source: Kumar (2011) Research Methodology Phase 1| | Phase 2| | Phase 3| FormulateYour hunch or assumption| | Collect the requireData| | AnalysisData toDraw conclusion about that hunch- true or false| | | | | | The hypotheses set up for this dissertation are: H1: Ethical marketing is about whether firms marketing decision is morally right or wrong H2: Marketing ethics is significantly rising within marketing organization H3: Marketing ethics is facing serious problemsH4: Ignoring marketing ethics will have negative effect and damage on marketing H5: Taking care of marketing ethics would lead to positive impact on the marketing H6: The numbers of consumers who have some concern about the negative consequences of marketing are increasing 3. 5. Research design Saunders et al, (2012:159) describes the research design as the general plan of how the researcher will go about answering your research questions. Saunders et al, (2012) pointed out three types of research design: * Exploratory studies Descriptive studies * Explanatory studies For my dissertation, it will be used two types of research design: exploratory and Descriptive Exploratory studies: is valuable mean to ask open questions to discover what is happening, also it is useful if you wish to clarify your understanding of problem. One of its advantages that it is fixable and adaptable to change Descriptive studies: the object of this study is to gain an accurate profile of events, persons or situations (Saunders2012) 3. 5. 1 Research philosophyAccording to Saunders (2012) there are thr ee major ways of thinking about research philosophy: * Epistemology: positivism-realism-interpretivism * Ontology: Objectivism-subjectivism * Axiology The research philosophies have been chosen for this research positivism. According to Gill and Johnson (2010) if your research philosophy reflects positivism then you prefer collecting data about an observation reality and search for regularities and casual relationships in your data to create generalizations like those produced by scientists (cited from Saunders, 2012) 3. 5. Research approach According to Saunders (2012) there are three types of research approach: The deductive approach: It is a dominant research approach in the natural science, a theory and hypothesis are developed and a research strategy Designed to test the hypothesis Blaikie (2010) lists six steps of the approach’s process 1- Put forward a hypothesis or set of hypotheses to form a theory 2- By using existing literature, deduce a testable proposition 3- Exa mine the logic of the argument, compare the argument with existing theories to notice any advanced understanding.If it does, then continue 4- Test the logic by collecting appropriate data to measure the concepts and analysing it 5- If the result of the analysis is not consistent with the premises, and then the theory is false 6- If the result of the analysis is consistent with the premises then the theory is corroborated (cited from Saunders, 2012:145) -The inductive approach – The abductive approach For this project, the best approach is the deductive approach because the researcher uses existing theories and models to find data in order to check his hypotheses and explain the different phenomenon . 5. 3 Research strategy According to Saunders (2012) the key to your choice of research strategy is that you have to achieve a reasonable level of coherence through your research design which will enable you answer your research questions and meet your objectives. Moreover, Saunde rs describes eight types of research strategies: – Experiment – Survey – Archival Research – Case Study – Ethnography – Action Research – Grounded Theory – Narrative Inquiry For this project, the researcher will combined two different strategies: a survey strategy and Interview 3. 5. 3. 1. Survey StrategyAccording to Saunders et al (2012) Survey using questionnaires is popular. Survey strategy allows you to collect quantitative data which you can analyse using descriptive and inferential statistics. Also can suggest possible reasons for particular relationships between variables and produce models of these relationships. According to Burns et al (2006) there are five advantages of Survey: – Surveys provide for standardization – Easy to administer – Help to uncover unseen data – Easy to analyse – Reveal subgroup differences For this research, the questionnaire will be administered in person.Sau nders et al (2012) stated that Survey is used for exploratory and descriptive research. In this project, the questionnaire will be administered to adult population (over 18) for knowing the level of negative effect on marketing for ignoring health, safety, and environmental standards in children soft drink, and what marketing should response to this ethical issue Saunders (2012) mentioned some advantages of using survey strategy: – gives more control over the research process – Low cost – Data collected is less wide-ranging – Limited questions number – Allowing easy comparison – Easy to explain and understand 3. 5. 3. 2. InterviewAccording to Saunders (2012) there are three categories of interview -structured interview, identical set of questions (standardised) -semi-structured interviews; interviews are non-standardised, the researcher will have a list of themes and some key questions to be covered -unstructured interviews; you use it to ex plore in depth a general area in which you are interested This researcher in this project will take non-standardised interview (semi-structured and unstructured interviews) According to King (2004) unstandardised interviews referred as qualitative research interviews (cited from Saunders 2012) The researcher will take face to face interview and one to one, in public places for consumers. 3. 5. 4 Research method choiceQuantitative method; generally associated with positivism, and often used as a synonym for any data collection technique (such as questionnaire) or data analysis procedure (such as graphs or statistics) that generates or uses numerical data, Qualitative method; generally associated with an interpretive, and often used as a synonym for any data collection technique (such as an interview) or data analysis procedure (such as categories data) that generates or uses non-numerical data According to Blumberg et al, (2008: 218) in business research, qualitative as well as quant itative are appropriate for investigating business research problem What matters is not the choice between quantitative and qualitative, but the quality of the research design and how well the study is conducted This research will take both research methods Qualitative: Interview Quantitative: Questionnaire 3. 5. 5Time horizonSaunders (2012) identified two types of time horizon, and emphasis that the researcher should ask himself: Do I want my research to be at particular time? Or Do I want to be more related to dairy or events over a given period? -longitudinal: the main strength of this research is its capacity to study change and development -cross-sectional studies: The research will be the study of a certain phenomenon at a certain time. As this dissertation must be on restricted time, therefore, the time horizon will be cross-sectional study 3. 6. Population and Sample Saunders (2012) emphasise that it is impossible for you to collect or to analyse all data available to you ow ing to restriction of time, money, and access.Moreover S states that sampling techniques enable you to reduce the amount of data you need to collect by considering only data from a subgroup rather than all possible elements According to Becker (1998) in selecting a sample to study, it should represent the full set of cases in a way that is meaningful and which we can justify (cited from Saunders 2012) the full set of cases from which a sample is taken is called the population According to Saunders (2012) we should not assume that collecting data from every group(census)data from entire population would be more useful than collecting data from sample which represent the entire population because sampling provides a valid alternative to a According to Kinnear et al, (1996) the advantage of sampling rather than conducting a census is: – Saving money – Saving time – More accurate information – Avoiding the destruction of all element in the population Accordin g Teresa Brannick (1997) element refers to the subject in which we have a particular interest and population refers to the complete set of particular type of element 4. Data collection, editing, and findings The next step will be what to do with this information. How the information should be analysed, and proven. . 1. Data collection methods 4. 1. 1 Quantitative approach According to Saunders (2012:458) questionnaire must: – identify the form and layout – Pilot tested prior to their delivery -specify the information needed -the validity and reliability of your data dependents on the design of your questions -consider the wording of individual questions -arrange the question in the proper order 4. 1. 2 Qualitative approach In- depth interview According to Saunders (2012) the interviewer must be: -In proper appearance, -Use different types of questions, – In good behaviour -Good listening -Record data accurately -Able to deal with difficult participant Scope to s ummarise and understand -Open comments when the interview commences Interview advantages: – Flexibility. – Control of the interview situation. – High response rate. Interview disadvantages: – Higher cost – Interviewer bias – Lack of anonymity 4. 2. Data editing Data have to be edited, especially when they relate to responses to open-ended questions of interviews and questionnaires. In other words, information that may have been noted by interviewer or researcher in a hurry must be clearly deciphered so that it may be coded systematically in its entire. Lack of clarity at this stage will result later in confusion Sekaran (2003) 4. 2. 1. QuestionnaireAccording to deVaus (2002) questionnaire is a method of data collection in which each person is asked to respond to the same set of questions in predetermine order (cited from Saunders, 2012) According to Malhotra et al (2006) questionnaire has three objectives: -Translate the information needed t o a set of questions – Should be written to minimize demands imposed on respondents – Should minimize response error Saunders stated that questionnaire is one of the most widely used data collection method within the survey strategy. He emphasise that questionnaire should has precise data so that can answer your question and achieve your objective. Moreover, he gave some guidelines in order to maximise your response rate: -Carful design of individual questions -Clear and pleasing layout -Explanation of the purpose of the questionnaire -Pilot testing Carefully planned and executed delivery and return of -completed questionnaire The researcher followed recommendations from several authors in particular from Cooper (2003p456) to have the best data possible by examining answers of questions given to find, if some question were forgotten or half answered or illegibly 4. 2. 2. Semi-structured interview According to Kumar (2011) we must: -Check the data is free from inconsist encies and incompleteness -Practice for interview Kumar (2011) prefers for editing data is to examine all responses given to all the questions by one respondent at a time The researcher will use an audio tape during interview as well as hand written notes to avoid problems of editing 4. 3. Data Coding According to cooper et al (2003) coding is the process of assigning numbers and other symbols to answers so we can classify them to categories.According to Saunders (2012) all data type should be recorded using numerical codes. This enables you to enter data quickly and with few errors. It also makes subsequent analyses. He recommended using existing coding scheme as they: * Save time * Well tested * Allow comparison of your results with others These codes should be included on your data collection form as pre-set codes A code book as defined by Saunders is a complete list of all the codes used to code data variable. 4. 3. 1 Questionnaire Closed questions: To analyze quantitative data Kumar (2011:257) presented four steps: -developing a code book -pre-testing the code book -coding the data verifying the code data Opened questions: There are three ways proposed by Kumar (2011: 256) to cope with the main theme found: -To examine verbatim Reponses and integrate them with text of the report to either support or contradict the argument -to assign code to each theme and count how frequently each has occurred -to combine both methods to communicate findings The researcher combined methods to get the best information and to be more accurate and effective 4. 3. 2. Semi-structured interview Kumar (2011: 278) explained the process as following: -Identifying the main theme -assign cedes to the main theme -classify responses under the main theme Integrate themes and responses into the text of your report 4. 4. Limitation Qualitative research Quantitative research The references -Marketing research within a changing information, Hair Joseph et al, 2003) – Research metho ds for business students, Mark saunders et al, London,2012 -Marketing research, Alvin c Burns et al, New Jersey, 2006 – Basic Marketing research, Naresh K Malhotra et al, New Jersey, 2006 – Marketing research, Thomas C Kinnear, U. S. A, 1996 – Marketing research, Kumar, Gorge, 2011, third edition, London, sage publication -business research methods, Boris Blumberg et al, 2008, – Business research methods, Teresa brannick et al,1997,u. c. -research and writing dissertation, Colin fish, 2004,U. K -management research, Mark smith, 2008, London -Cross-Cultural Evaluation Laczniak, Gene R. , Journal of Public Policy ; Marketing, 07439156, Spring93, Vol. 12, Issue -http://www. learnmarketing. net/ethicalmarketing. htm – Marketing to children, Sharon Beder, Citation: Sharon Beder, New College Institute for Values Research, Sydney, 1998, pp. 101-111 – American Market associationhttp://www. marketingpower. com/_layouts/Dictionary. aspx? dLetter=M â⠂¬â€œ The myth of the ethical consumer – do ethics matter in purchase behaviour? Marylyn Carrigan, Ahmad Attalla, (2001) Journal of Consumer Marketing, Vol. 18 Iss: 7, pp. 60 – 578 -Marketing Ethics: Onward Toward Greater Expectations. Laczniak, Gene R. Journal of Public Policy ; Marketing. Spring93, Vol. 12 Issue 1, p91-96. 6p. -Marketing ethics: is there more to it than the utilitarian approach? Jacques Nantel; William A. Weeks. European Journal of Marketing, Jan 1, 1996, Vol. 30, Issue 5 – Paul Cowell, The Marketing Review, 2001, 2, 71-87 – Marylyn Carrigan, Svetla Marinova, Isabelle Szmigin, (2005) â€Å"Ethics and international marketing: Research background and challenges†, International Marketing Review, Vol. 22 Iss: 5, pp. 481 – 493 -: Twedt, Dik Warren. Journal of Marketing. Oct63, Vol. 27 Issue 4, p48-50. 3p. Children and business: pluralistic ethics of marketers,Michelle Bergadaa, Faculty of Economic and Social Sciences, HEC †“ University of Geneva, Geneva, – Sharpen up your soft options. Batham, Matthew, Caterer ; Hotelkeeper; 10/14/2004, Vol. 193 Issue 4345, p70-70, 1p, 1 Color Photograph -Business of ethics, Laura P. Hartman,2005, third edition. -Business of ethics, John Fraedrich, Linda Ferrell, 4 edition,2000. -Ethics and conduct of business, John R Boatright,2006,5edition -Business ethics, Andrew Crane, 2007, 2 edition. Appendixes Appendix1 Letter asking for an Interview Dear I am completing a master in Marketing with Dublin Business School and I am setting up a research. You are invited to participate in a research study.The purpose of this study is to understand the reactions of the customers towards the marketing for ignoring the safety and health in children soft drinks. I am asking you to help me by allowing an interview to discuss about this issue. I would like to share your opinions and ideas about the above subject the interview will take about 15 minutes. Could you please contact me or give another contact which could be able to answer my questions. Your participation is vital for the study, for my dissertation and for my graduation If you have any quiries please feel free to contact me on 0851229419 or by Email at [email  protected] com I hope to hear from you soon Thank you for taking time to help Fawzi alshike 9 drinaghmore court Ballyogan Appendix 2 A letter asking to fill the questionnaire Dear allI am completing a master in Marketing with Dublin Business School and I am setting up a research. You are invited to participate in a research study. The purpose of this study is to understand the reactions of the customers towards the marketing for ignoring the safety and health in children soft drinks. So I am asking for your help in completing the enclosed questionnaires which is part of my research. Your response is important in enabling me to obtain as full as understanding as possible of this topical issue. The questionnaire should only take about 5 mi nutes to complete. Please ensure the questions in the space provided. If you want to add further comments, please feel free to do so.Your participation is vital for the study, for my research and for my graduation. Please send me back the questionnaire to my personal Email. Pleas fill out the questionnaire by the 20 of this month. Thank you for taking time to help me. Fawzi alshike [email  protected] com Appendix 3 Outline of my literature review 1- The marketing ethics concepts and theories 2- The negative side on marketing for ignoring the health and safety in children soft drink Appendix 4 Timetable management 1 –their opinion about the health and safety in children soft drink 3- is marketing responsible for this ethical issue 4- -what should marketing do to tackle the problem –